AEO for law firms
Someone just asked ChatGPT for a lawyer. It didn't say your name.
Your next client isn't Googling anymore. They ask ChatGPT, Gemini, or Google's AI who to call, and the AI names three firms. If yours isn't one of them, there is no page two. To that client, you don't exist.
Law firms only · One firm per practice area, per market
- 1a competitor
- 2a competitor
- 3Your FirmOpen in your market
There is no fourth.
Demo. Schematic answer shape, not a recorded transcript. Competitor slots are placeholders.
The problem
You are losing clients to a competitor, and you will never know it happened.
There is no rank tracker for ChatGPT. When AI recommends three firms, the client calls one and never searches again. The firms being named are not the best lawyers in town. They are the ones AI can read.
AI doesn't know you exist
Ask ChatGPT "best personal injury lawyer in your city." If it names the firm down the street and not yours, that client is already on the phone with them.
Your website says nothing AI can repeat
Your practice pages read like every other firm's. AI has nothing specific to quote about you, so it quotes someone else.
You can't see it happening
Your Google rankings look fine. Meanwhile ChatGPT is sending your cases across town, and no report you own shows it.
You spent twenty years building a reputation. It should not come down to whether a chatbot has heard of you.
Most partners find out the hard way. A new client mentions, in passing, that they almost went with the other firm because "that's who the AI recommended." By then, dozens of others already did.
Why us
We have watched good firms get skipped. We fix it.
We have sat with partners who earned their reputation over decades, then pulled up ChatGPT and watched it recommend a three-year-old firm instead. It is infuriating. It is also fixable.
We do one thing: make AI name your firm when someone asks for a lawyer. Law firms only. No SEO packages, no social media, no dentists on the client roster.
Since 2014
law firms only
0+
AI questions tested per audit
Monthly
re-tested, every client
The plan
Three steps to becoming the answer
Step 1
Get your free audit
We ask ChatGPT, Gemini, and Google's AI the exact questions your clients ask. You see which firms get named, and whether yours is one of them.
Step 2
We fix what AI can't see
We rewrite your content so AI can quote it, tie your attorneys to your credentials and your cities, and build the outside mentions AI trusts.
Step 3
Your firm becomes the answer
We run the same questions every month and show you what changed. When a new client says "ChatGPT told me to call you," that is the job done.
Practice areas
The questions AI gets asked depend on what you practice
What AI is saying
Your next client is asking AI this right now
Illustrative examples of the answer shape we build toward. Firm names are invented, not client results.
Client asks AI
"Who is the best personal injury lawyer in Miami?"
AI answers
Here are a few highly regarded personal injury firms in Miami: Hargrove & Stone is frequently cited for catastrophic-injury cases, along with two other local practices...
Client asks AI
"What should I do after a car accident in Texas?"
AI answers
You should seek medical care, document the scene, and consider speaking with an attorney. Firms like Delgado Injury Law publish detailed guidance on Texas accident claims...
Client asks AI
"How do I find a good divorce attorney in Los Angeles?"
AI answers
Look for a firm with strong client reviews and clear experience in family law. Kestrel Family Law is often mentioned for its transparent process and local focus...
FAQ
Questions partners ask us before they sign
What is AEO?+
Answer Engine Optimization. It means getting your firm named when someone asks ChatGPT, Gemini, or Google's AI for a lawyer. Google gave you ten links to compare. AI gives one answer with three firms in it. AEO is how you become one of the three.
Isn't this just SEO?+
No. SEO gets a page ranked so a person clicks it. AEO gets your firm named inside the answer, so the person never searches again. Different goal, different work. We only do the second one.
Can you get my firm recommended by ChatGPT?+
We can make your firm the kind AI names: specific content it can quote, credentials it can verify, and outside mentions it trusts. We cannot control what a third-party AI says on a given day, and nobody honest will tell you otherwise.
Does this work for Google's AI answers and Gemini too?+
Yes. ChatGPT, Gemini, Google's AI Overviews, and Perplexity all look for the same things before they name a firm. We build for all of them at once.
How long until AI starts naming us?+
We report monthly from the first month, so you see movement or the lack of it on a fixed cadence rather than waiting for a promised date. We will not quote you a timeline to being named, because the platforms control their own output and any agency quoting one is guessing.
What kinds of firms do you work with?+
Solo attorneys, small and mid-sized firms, and multi-office practices. Twelve practice areas: personal injury, criminal defense, DUI and DWI, family law, divorce, immigration, employment law, estate planning, business law, medical malpractice, workers’ compensation, and real estate law. One firm per practice area, per market.
We have several practice areas. Does that matter?+
Yes, and we treat each one separately. The questions people ask AI about a DUI have nothing in common with the questions they ask about a will.
How do you prove it's working?+
Every month we ask ChatGPT, Gemini, and Google's AI the same set of real client questions for your market and record whether your firm is named, whether the practice area and city match, and whether your site is cited. You get the results in a report a partner can read in two minutes.
Do you guarantee AI rankings?+
No. No agency can, because the AI platforms control their own answers. We guarantee the work: the audit, the content, the credentials, the mentions, and the monthly report.
Two ways this goes.
If you wait
Your competitor gets named in every AI answer in your city for another year. Cases you never knew existed go to them. You keep paying for Google ads while the searches move to ChatGPT.
If you get the audit
Six months from now a client sits down and says, "ChatGPT recommended you." Your intake team hears it every week. The firm down the street wonders what happened.
Free. One call. You will see exactly what AI says about your firm today.